On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.”
The speaker of the event is Kyrylo KUNITSKY, founder and CEO of the international educational and consulting company “Business-konstruktor”, whose clients are tens of thousands of owners of small, medium and large businesses from different countries of the world.
During the master class, Kyrylo shared insights on developing a brand development strategy and multiplying company recognition and loyalty.
The following main issues were considered at the event:
🔹 how to effectively develop the company’s brand;
🔹 management of brand recognition and loyalty: media pressure and share of voice;
🔹 key indicators that will help assess the level of development of the company’s brand;
🔹 brand development tools;
🔹 brand development strategy: a step-by-step plan for a business owner.
Two hours of useful insights and life hacks flew by like an instant… The participants of the event received valuable practical experience and professional advice.