Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

MARKETING FOR THE PROMOTION OF A HEALTHY LIFESTYLE AMONG YOUTH

On November 23, we had an exciting event timed to the International No Smoking Day.

Nataliia LETUNOVSKA, Associate Professor of the Department of Marketing, conducted the lecture with students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop).  The lecture was devoted to the use of marketing tools in social initiatives aimed at combating the spread of tobacco smoking among the population of Ukraine.

During the class, questions were raised about the possibilities of conveying the importance of current problems in the field of healthy development of the country to the entire society, as well as practical approaches to informing about the dangers of habits harmful to health.

They talked about the components of a healthy lifestyle, examples of information campaigns against smoking, in particular the social project of the marketing department of Sumy State University, “No smoking” – an exhibition of photo works and creative installations of students dedicated to the fight against this bad habit.

This event was an excellent opportunity to communicate with Konotop Industrial and Pedagogical College students and hear their opinions on the most pressing issues in a healthy lifestyle.