On April 19, 2024, an open lecture was held for PhD students of the Department of Marketing on the topic: “Neuroresearch of consumer behavior.”
The online event was conducted by the head of the Department of Marketing of the West Ukrainian National University, Prof. Tetyana BORISOVA, Doctor of Economics.
An exciting video tour of the neuromarketing and advertising laboratory of the West Ukrainian National University was organized for the participants of the lecture.
We also learned a lot of interesting things about:
- influence of hormones on decision-making;
- equipment for conducting neuromarketing research;
- test results of neuromarketing studies;
- heat maps for interpretation of test results.
During the meeting, the speaker shared the experience of cooperation in conducting research.