As part of an interdisciplinary collaboration between the Department of Marketing of SSU and Sumy City Council among students of marketing 1 and 3 courses was a quest of tourist locations of Sumy (discipline “Information Technology in Marketing”, teacher Rosokhata Anna and “Marketing Territories”, teacher Khomenko Liliya ).
The quest was attended by 23 students who joined 4 teams. During the week, participants visited 10 architectural monuments and found answers to tricky questions in the story of the virtual guide Ivan Kharitonenko. Students had the opportunity not only to get acquainted with historical places, but also to use modern opportunities for augmented reality for marketing purposes.
On March 1, the results of the quest were summed up. To reward the teams, we managed to combine participants in online and offline environments.
We thank Sumy City Council, Department of Marketing, Promotion and Tourism in the person of Zakrevska Tatiana for the opportunity to participate in the event, further invitations and valuable gifts. We hope for successful cooperation and continuation of this collaboration.