On November 22, a practice-oriented event was held for 1-2 year marketing students.
The topic of the meeting: “Does the university need a brand: let’s think together on the example of Sumy State University.”
Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University.
They talked about the specifics of SumDU brand formation, what a brand book is and its components, who develops the identity and how, as well as plans for the future.
The event took place within the framework of the project #Be_expert_with_the_restless in a mixed format – offline within the walls of the university, as well as with the possibility of joining online.
We are grateful to Mrs. Marina, as well as to all our students who joined for their positivity, curiosity, value and a pleasant time spent! Let’s keep the wave going!
