Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

A virtual trip to the Museum of Marketing

The restless marketers now know that the Marketing Museum 3.0 was created in 2011 on Bali by the initiative of world-renowned marketing guru Philip Kotler and marketing researcher Hermann Kartagaya.

The grand opening of the museum coincided with the celebration of the 80th anniversary of F. Kotler, and the name of this institution comes from the name of the book by the initiators of the creation of the Museum of Marketing.

At the entrance to the museum is a poster with photos and profiles of the founders, in the middle of books, magazines and promotional brochures for the seminars of F. Kotler and H. Kartadzhaya.

In addition, you can find posters with marketing theories and advertising slang, profiles of various world corporations.

It is interesting that the museum does not have books and magazines from other marketing experts, all monopolized by F. Kotler and H. Kartadzhaya.

A good approach to personality marketing …

A bright presentation and useful information was prepared by marketing student Andrew Zdoima.