Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

Mechanisms for promotion of educational services

From November 2 to 6, the Department of Marketing together with the Center for Human Resources Development implemented a training program for teachers and employees of SSU, who directly or indirectly promote educational services at their departments, faculties, institutes or in general at the University.

Topics from Maria Minchenko “Promotions of educational services, or why we a learning copywriting” interested almost all departments, because the desire to use marketing tools in career guidance, to find new market segments that can be reached with promotional offers are of interest to everyone without exception.

We are very pleased to see that the work of the DOM team brings results and we can quickly help our colleagues to implement ideas and introduce new mechanisms to attract the attention of potential consumers of educational services.