On November 3, the Department of Marketing students meeting with practitioner took place.
This time the discussion lecture was given by Daryna Lotkova, SMM Team Lead of NOWEDO Advertising Agency (Kyiv). The meeting was involved first-year students in the discipline “Fundamentals of Marketing”, third-year (discipline “Marketing of innovation”), and fourth-year students (discipline “Theory of motivation and consumer behavior”). The practitioner shared a real case of developing a marketing SMM strategy for the AUMI brand and shared trends, requirements and other features that currently are dictated the modern market environment and social networks in Ukraine and the world.