A marketer will be a highly qualified specialist when he can become an intern from his student years.
The DOM team decided to get the most out of quarantine restrictions and use distance education as a new formation to communicate with professionals. Someone may tell us that students come in different courses and with different levels of knowledge. We decided to conduct an experiment and the result stunned us. But let’s get everything in order…
Since marketers now have classes online and there is time for self-education, Oleksiy Lyulyov suggested that all courses, without exception, join the meetings not by courses, but by interests. And most interestingly, this idea was liked by students and practitioners themselves, because now classes began to take place not in the form of a lecture, but in the style of class discussion mini clubs, with high fitback. And this is the main thing for us – students began to communicate with each other, criticize and express their own opinions.
It is clear that we have set ourselves some level of obstacles: now we need to find really cool speakers who will tell only the news that have not heard all the marketers from 1 to 6 courses. We are ready to change and try educational innovations: we are looking for practitioners who can really explain the realities of the profession within the specified competencies in the disciplines.
On October 20, together with the SendPulse Academy, the Department of Marketing organized and held a series of meetings with practitioners within the following disciplines:
|
Practitioner |
Topic of the lesson |
Basic discipline |
Course |
Coordinator/ teacher |
|
Andriy Chorny CEO Plerdy Experience in Internet marketing and Ecommerce since 2010; He has held the positions of Head of SEO, UX-analytics, CMO in web agencies and startups; Founder of SEO & UX agency Lemarbet; Google Analytics Certified Professional; Participated in the development and development of more than 400 online stores, the turnover of which ranges from 0 to million UAH; Ideologist and CEO of Plerdy – CRO & SEO service for marketers and businesses. |
How to improve the usability of an online store 1. What data needs to be collected for usability analysis 2. What to do in the mobile era 3. What affects usability 4. Examples of poor usability 5. Usability improvement case |
Basics of marketing activities |
1 course, bachelors |
L. Sager |
|
Mikhail Terentyev Founder and CEO of Mailfit and letteros.com Since 2013 he has been engaged in email marketing, design and development; Together with the team they made more than 200 projects in the field of Ecommerce, b2b, real estate, media; Experience with companies: Rambler, Poster, Rain TV channel, Vedomosti newspaper, People Talk magazine, Rusbase, Puma and others; Speaker of the webinars of SendPulse Academy. |
Activation and retention of customers through mailings 1. What do you need mailings in Ecommerce. 2. Lidmagnets, forms for accumulation: where, how and why. 3. Welcome sheets and chains: how to attract 4. Mass mailings: mechanisms of retention and promo 5. Trigger automatic letters: abandoned actions and subscriptions to the rest |
Marketing Advanced |
2 course, bachelors |
T. Pimonenko |
|
Anton Voronyuk Head of WebPromoExperts Academy, Development Director of WebPromo Internet Agency Trainer at the Google Academy for Agencies; Experience in the field of Internet marketing since 2007; Certified Google Analytics IQ, Google AdWords IQ, Bing; Speaker at conferences 8P, iForum, Optimization.ua, Marketing Revolution, etc. |
SEO strategy for Ecommerce. Casey 1. SEO trends for 2021 2. SEO pyramid – what works and what doesn’t? 3. Top SEO tools. 4. Casey Metro, Ashan. |
Business planning |
3 course, bachelors |
M. Minchenko |
|
Maxim Melnik Head of the Satu.kz marketplace (EVO.company) Created and brought into an independent vertical business with 90 employees; Created 8 sales departments, which brought commercial success to the project; Made a complete transformation of the commercial department of the project; Translated it into a system of business units – full-fledged customer development teams; Successfully develops one of the largest marketplaces in Kazakhstan, physically being in Ukraine. |
How to start sales on marketplaces 1. Ecommerce Trends. Marketplace. 2. Models of marketplaces. American and Asian example. 3. Drivers of purchases on marketplaces. 4. Examples of how to deliver goods well or badly (Chinese model or new mail) 5. Why the future of marketplaces |
Intercultural relations in marketing |
1 course, masters |
L. Sigida |
|
Alina Dikuha CEO of 13chats, Head of Marketing Communications SendPulse More than 7 years in internet marketing; Checks all SendPulse functionality on real projects; Speaker of the largest industry conferences in the CIS: amoCONF, “RIF”, “Advertising Matrix” and others; Teaches at Netology, WebPromoExperts Academy, eLama; Builds Facebook, VK and Telegram chatbots for different niches; Shares useful materials on the topic in the channel about chatbots and messenger marketing |
Messenger marketing in Ecommerce 1. Sales strategies in messengers for Ecommerce. 2. Variants of signature forms on sites in connection with messengers. 3. Selection of optimal messengers for the project: functional analysis. 4. Introduction of messenger marketing in the project: a step-by-step checklist. |
Creative marketing |
2 course, masters |
A. Bondarenko |
Already after such an intensity, students began to write their reviews – there is a lot of positive and desire to continue to implement this format of study.