On October 8, 2020, as part of the study of the discipline “Marketing Commodity Policy”, second-year students majoring in “Marketing” had the opportunity to participate in an online congress dedicated to the comprehensive development of such an exciting area of tourism as medicine.
One of the blocks was devoted to the peculiarities of the formation of the tourist offer, marketing, and promotion.
From the reports at this interesting congress, online participants learned much useful information. The speakers conveyed the opinion that the domestic product of medical tourism is competitive in the world market, has its target audience, and Ukraine has many tourist magnets for medical tourists. Moreover, the students realized that there are many tasks and challenges for creative and ready to move marketers!
