Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

Bachelor diplomas defenses: experience of marketers

On June 2 and 3, 2020, the defense of diploma theses of bachelor students took place at the Department of Marketing. 15 marketing students successfully defended their theses. This was the first experience of defending bachelor’s theses online.

The topics of theses were chosen by students independently and were presented in modern areas: digital marketing, SMM marketing, SEO, targeting technologies and others.

The process of preparation of works required not only high-quality writing of diplomas, but also the ability to use modern information technology. So, marketing students have mastered the capabilities of Google Meet, which guarantees high-quality online communication and allowed to have interactive communications between the examination board and students.

In addition, during the literature review, students demonstrated the ability to use VOSviewer software to create citation maps based on publications from the Scopus and Web of Science scientometric databases.